Advertising campaign: Birkenstock

This is a Birkenstock advertising campaign based on research. The message I wanted to convey for this campaign, was that Birkenstocks feel like a self-care spa anywhere and anytime. In my campaign I used shades of blue, green and white together with natural elements and textures such as: pebbles, water, grass or grainy sand; to evoke a feeling of tranquility, peace and nature. I used spa references as a guide as to how everything should look and feel.